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Firm's plans include moving beyond baskets and home decor.
July 31, 2020
By: Happi Staff
Longaberger, a social selling retailer best known for its handcrafted baskets, is eyeing the beauty business. Founded by Dave Longaberger in 1973, The Longaberger Company manufactures handmade maple baskets and various home products. It was acquired by Xcel Brands last year. Xcel owns the Isaac Mizrahi, Judith Ripka, Halston, and C. Wonder brands. Longaberger plans to expand from its current categories (baskets, cookware, tabletop, drinkware, home décor and gourmet foods) with new laun...
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